Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances. Retrieved 9 November Consequently, this advert is negative because it is portraying an image of how women should look which may adversely affect consumers who do not have a body-type such as the one being shown. Marketing strategies centred around sex have been successful. More analysis from the New York Times:. How this correlates to the advert is that it clearly tells women that only looking attractive will get them a donor.
Sexualization, Exploitation, and the Media.
Sex sells: The objectification of women in advertising
By continuing to use this website, you agree to their use. The Dove Self-Esteem Project is also bringing awareness to this issue by promoting body confidence all over the world. An exhibition in Berlin features their provocative works.